Advertising

Taxonomy

Code

300054347

Scope note(s)

  • Public presentation of or calling attention to a product, service, event, or idea, that is openly paid for by an identified entity. Media for advertising include print and online publications, posters, television, and other media.

Source note(s)

  • Getty Art & Architecture Thesaurus

Display note(s)

Hierarchical terms

Advertising

Equivalent terms

Advertising

Associated terms

Advertising

210 Archival description results for Advertising

Only results directly related

Kodak Canada Ad Ledger, 1958

Ledger book of advertisements (clippings and proof sheets) preserved by Kodak Canada representing advertisements for the Consumer, Professional, Medical and Dealer markets.

Advertising campaigns subject index: Consumer, Newspapers, Photo Press, Photo Trade, Drug Trade, Professional and Commercial, Salon Catalogues and Misc., Verifax, Recordak Campaign, Audio Visual, General Industry, Kodagraph, Industrial X-Ray, TV Film, Graphic Arts, Medical and Dental.

Phototeria advertisements

File contains advertisements and articles about the Phototeria and the Photette (the photographic disks the photo booth produced) from "Automatic Age" and "Coin Machine Journal", magazines that promoted automatic machines for sale as investments.

Posters and Signage

Series contains posters and signs from Kodak Canada Ltd. Most posters are reproductions of the original Eastman Kodak advertisements on foamcore boards for the purposes of display in the Kodak Heritage Museum. Objects originally intended for the Kodak Heritage Museum have been indicated in the notes field of the record. Subjects include: promotional posters from Kodak's The Techniques of the Masters Videoconference Series, advertising campaigns and Kodak slogans printed on posters, historical images of Kodak cameras, and medical imaging posters from the Health Sciences Division of Eastman Kodak Company. Also included are a group of large-scale foamcore posters of Kodak Heights operations reproduced from glass plate negatives in the collection.

To capture that special moment. Kodak.... it's all you need to know

Item consists of two similar foamcore signs both with the phrase "To capture that Special Moment / Kodak ...it's all you need to know." One features an image of a bird in flight and one an image of a butterfly on a flower. The reverse of each sign is labelled with a sticker that reads "Mazzuca Design, Photography & Ideas" followed by their contact information.

Kodak Canada Inc.

Graphic materials series

Series contains graphic materials related to the operations of Kodak Canada Limited including Blueprints and Plans, Kodak Advertising Materials, and Posters and Signs. Blueprints and plans document the establishment of Kodak facilities in Ontario, including historical blueprints of the Kodak King street plant, as well as early diagrams and cyanotype blueprints of the Kodak Heights property drafted by The Canadian Pacific Railway. Kodak Advertising Materials includes a group of 35 Ad Ledgers containing proofs for Kodak ad campaigns from 1920-1987. Poster and signage include a group of posters publicizing Kodak's The Techniques of the Masters Videoconference Series, early images of Kodak Heights operationas reproduced on large-scale foamcore boards, and Kodak advertising campaigns reprinted on foam-core boards for the Kodak Heritage Museum.

Kodak Advertising Materials

Series includes heavy leather post-bound ledgers containing proof sheets of advertisements and finished prints clipped from magazines and newspapers. The ads describe products intended for the Consumer, Professional, Medical, Dealer and other specialized markets and were collected by employees of the Communications Department.

The series also includes loose Kodak advertising proofs from 1927 assembled in a two-ring binder.

Kodak Canada In Focus snapshots of promotional material

File contains snapshots with white borders and straight edges featuring images of Kodak promotional materials, such as a Kodak ski hat, a cooler printed to look like a 35 mm film box, a towel that reads "Kodak film", a Kodak bag with film logo, and a Kodak beach seat pillow. Adhered to versos of photographs are stickers that indicate what the subject info, page number, date and issue of Kodak Canada In Focus that they are to appear in. All in file belong to Kodak Canada In Focus June 1979 Vol. 25 No. 5.

Kodak Canada Inc.

Kodak Canada Ad Ledger, 1959

Ledger book of advertisements (clippings and proof sheets) preserved by Kodak Canada representing advertisements for the Consumer, Professional, Medical and Dealer markets.

Advertising campaigns subject index: Consumer, Newspapers, Photo Press, Photo Trade, Drug Trade, Professional and Commercial, Salon Catalogues and Misc., Verifax, Recordak Campaign, Audio Visual, General Industry, Kodagraph, Industrial X-Ray, TV Film, Graphic Arts, Medical and Dental, Ektalith.

Kodak Canada Ad Ledger, 1960

Ledger book of advertisements (clippings and proof sheets) preserved by Kodak Canada representing advertisements for the Consumer, Professional, Medical and Dealer markets.

Advertising campaigns subject index: Consumer, Photo Press, Photo Trade, Drug Trade, Professional and Commercial, Salon Catalogues and Misc., Premium, Verifax, Audio Visual, Kodagraph, Industrial X-Ray, TV Film, Graphic Arts, Medical and Dental, Ektalith.

Kodak Canada Ad Ledger, 1961

Ledger book of advertisements (clippings and proof sheets) preserved by Kodak Canada representing advertisements for the Consumer, Professional, Medical and Dealer markets.

Advertising campaigns subject index: Consumer, Newspapers, Photo Press, Photo Trade, Drug Trade, Professional and Commercial, Salon Catalogues and Misc., Premium, Verifax, Audio Visual, Kodagraph, Industrial X-Ray, TV Film, Graphic Arts, Medical and Dental, Ektalith, Industrial.

Kodak Canada Ad Ledger, 1962

Ledger book of advertisements (clippings and proof sheets) preserved by Kodak Canada representing advertisements for the Consumer, Professional, Medical and Dealer markets.

Advertising campaigns subject index: Consumer, Newspapers, Photo Press, Photo Trade, Drug Trade, Professional and Commercial, Salon Catalogues and Misc., Premium, Verifax, Audio Visual, Kodagraph, Industrial X-Ray, TV Film, Graphic Arts, Medical and Dental, Ektalith, Industrial.

Kodak Canada Ad Ledger, 1963

Ledger book of advertisements (clippings and proof sheets) preserved by Kodak Canada representing advertisements for the Consumer, Professional, Medical and Dealer markets.

Advertising campaigns subject index: Consumer, Newspapers, Photo Press, Photo Trade, Drug Trade, Professional and Commercial, Salon Catalogues and Misc., Premium, Verifax, Audio Visual, Kodagraph, Industrial X-Ray, TV Film, Graphic Arts, Medical and Dental, Ektalith, Industrial.

Kodak Canada Ad Ledger, 1964

Ledger book of advertisements (clippings and proof sheets) preserved by Kodak Canada representing advertisements for the Consumer, Professional, Medical and Dealer markets.

Advertising campaigns subject index: Consumer, Newspapers, Photo Press, Photo Trade, Drug Trade, Professional and Commercial, Salon Catalogues and Misc., Premium, Verifax, Audio Visual, Kodagraph, Industrial X-Ray, TV Film, Graphic Arts, Medical and Dental, Ektalith, Industrial.

Kodak Canada Ad Ledger, 1966

Ledger book of advertisements (clippings and proof sheets) preserved by Kodak Canada representing advertisements for the Consumer, Professional, Medical and Dealer markets.

Advertising campaigns subject index: Consumer, Newspapers, Photo Press, Photo Trade, Drug Trade, Salon Catalogues and Misc., Premium, Verifax, Industrial, Commercial and Professional, Audio Visual, Kodagraph, Linagraph, Industrial X-Ray, Television Films, Graphic Arts, Ektalith, Tape.

Kodak Canada Ad Ledger, 1967-1968

Ledger book of advertisements (clippings and proof sheets) preserved by Kodak Canada representing advertisements for the Consumer, Professional, Medical and Dealer markets.

Advertising campaigns subject index: Consumer, Newspapers, Photo Press, Photo Trade, Drug Trade, Salon Catalogues and Misc., Premium, Verifax, Industrial, Commercial and Professional, Audio Visual, Kodagraph, Linagraph, Industrial X-Ray, Television Films, Graphic Arts, Medical and Dental, Ektalith, Tape.

Kodak Canada Ad Ledger, 1968-1970

Ledger book of advertisements (clippings and proof sheets) preserved by Kodak Canada representing advertisements for the Consumer, Professional, Medical and Dealer markets.

Advertising campaigns subject index: [1969] Consumer, Photo Press, Photo Trade, Drug Trade, Salon Catalogues and Misc., Aero-Neg, Audio Visual, Dental X-Ray, Drawing Reproduction, Graphic Arts, Industrial X-Ray, Instrumentation, Medical X-Ray, Professional, TV & MP, Medical and Dental, Ektalith, Tape. [1970] Consumer, Drug Trade, Salon Catalogues and Misc., Aerial, Graphic Arts, Motion Pic and Ed., Radiography, Spec. Prod.

Kodak Canada Ad Ledger, 1977-1978

Ledger book of advertisements (clippings and proof sheets) preserved by Kodak Canada representing advertisements for the Consumer, Professional, Medical and Dealer markets.

Advertising campaigns subject index: Consumer, Professional, Education, Business Systems, Copy Products, Graphic Markets, Radiography, Motion Picture, Audio-Visual.

Kodak Canada Ad Ledger, 1979-1980

Ledger book of advertisements (clippings and proof sheets) preserved by Kodak Canada representing advertisements for the Consumer, Professional, Medical and Dealer markets.

Advertising campaigns subject index: Consumer, Photo finishing, Premium, Professional, Motion Picture, Audio Visual, Business Systems (MIT), Nameless, Graphics Markets, Health Sciences Services Markets.

Kodak Canada Ad Ledger, 1981-1984

Ledger book of advertisements (clippings and proof sheets) preserved by Kodak Canada representing advertisements for the Consumer, Professional, Medical and Dealer markets.

Advertising campaigns subject index: Motion Picture, Audio Visual, Health Sciences, Graphics Markets, Business Systems (MIT), Copy Products.

Kodak Canada Ad Ledger, 1985

Ledger book of advertisements (clippings and proof sheets) preserved by Kodak Canada representing advertisements for the Consumer, Professional, Medical and Dealer markets.

Advertising campaigns subject index: Consumer markets, Equipment, Film, Video, Premium markets, Professional markets, Photo finishing markets, Eastman professional.

Kodak Canada Ad Ledger, 1986-1987

Ledger book of advertisements (clippings and proof sheets) preserved by Kodak Canada representing advertisements for the Consumer, Professional, Medical and Dealer markets.

Advertising campaigns subject index: Consumer markets, Equipment, Film, Electronics, B.I.S., Copy Products, Graphics Markets, Health Sciences, Photo finishing markets, Photo finishing markets, Motion Picture, Professional markets, Premium markets, Eastman professional.

Advertising proofs binder

Item contains advertising proofs created for Kodak Canada Ltd., by The Baker Advertising Agency Ltd. in 1927, as well as a list of newspapers advertisements where the ads were published, and select rotogravure newspaper clippings of sections containing the Kodak advertisements. Most of the advertisements relate to the Cine-Kodak Amateur film camera, which had recently been introduced in 1923.

Kodak Canada Inc.

Advertising ledgers

Series includes heavy leather post-bound ledgers containing proof sheets of advertisements and finished prints clipped from magazines and newspapers. The ads describe products intended for the Consumer, Professional, Medical, Dealer and other specialized markets and were collected by employees of the Communications Department.

Kodak window displays, summer 1966

Item consists of a black and white negative featuring an image of a summer themed display advertising Kodak products. At the top of the display is a sign that reads: "take your camera where the fun is..." with an image of five people water-skiing below. For black and white print see 2005.001.06.03.349.

Kodak Canada Inc.

Kodak promotional shots of sailboats, cyclers, golfers

File contains promotional colour photographs of sporting activities. Eight prints are duplicate prints of a saiil boat, with the caption "This colorful photo of catamarans in full sail is now on view as the latest Kodarama...This print was made on new Kodak Ektacolor 2001 paper." inserted with each image. Similarly, there are four prints of a man golfing mid-swing, five prints of a group of cyclers approaching the camera head-on, and a single print of a group of men wearing Kodak hockey jerseys posed for a group portrait on an ice rink.

Kodak Canada Inc.

Woman lounging in Kodak swimsuit

Item is a colour photograph featuring a verticle image of a woman lounging on a Kodak-yellow beach chair wearing a swimsuit of characteristic Kodak-yellow, -red, blue, and -grey. She also has a paur of Kodak-yellow sunglasses hanging from her neckline. Likely from an advterising shoot.

Kodak Canada Inc.

Kodak commercial advertising photographs

Commerical photographs: one still life of a tea set, one advertising a fisher price camera for children - the image is of three children (two boys and a girl) and a note with the photograph reads "Put a camera in the hands of children and sharpen your own view of the world. The Fisher-Price camera was designed for younsters in the five-to-eight-year-old group". Four are head shots of a young man wth a mohawk. Two are of Grey Line red double decker buses with Kodak advertising on the side of the buses. Two are studio shots of Kodak cameras with boxes of Kodak film. One is of men in the middle of a soccer game, this photograph includes a note that reads "Participants in the 1986 Kodak 'Run for the Money' color reporduction contest will be working from this colorful sports action photo in their attempts to accurately reproduce the image for the ninth annual Kodak 'Run for the Money." Other images are still lifes of coloured umbrellas, chalk, and casino lights taken at night. As well as two commercial 'beauty' shots of two women.

Kodak Canada Inc.

Kodak promotional panoramic mountain view

File contains a panoramic mountain view. Enclosed with the print is a caption that reads: "A panoramic vista snapped with the new Kodak Stretch 35 camera. A great travelling companion!" The Stretch 35 was a 35 mm single-use camera loaded with 12 frames of Kodacolor Gold 200. It was manufactured during 1989.

Kodak Canada Inc.

Les cadeaux Kodak disent: ouvrez-moi le premier!

Item consists of a portrait format poster featuring the text "Les cadeaux Kodak diset: / "Ouvrez-moi le premier!" / parce que vous pouvez capter toute la joie de Noel des le premier instant!" followed by descriptions of three different cameras and two different movie cameras, and two different kinds of film, all made by Kodak.

Kodak Canada Inc.

Objects series

Series contains objects donated from Kodak Canada Inc. including plaques highlighting Kodak's community initiatives and corporate status, promotional items such as clothing, flags, keychains, pins, toys, badges, and medals provided to honor excellence within the Kodak company, and objects referencing Kodak's Olympic involvement.

Kodak Canada Inc.

Kodak timer

Black & clear acrylic block with a sand timer, a yellow and red Kodak insignia and a small gold telephone suspended in the acrylic.

Kodak Canada Inc.

Kodak law enforcement workshop ruler

Grey plastic 16cm ruler with "Kodak Law Enforcement Workshop" printed on the back. Rochester's Eastman Kodak company began running a Law Enforcement Workshop in it's Marketing Education Centre in 1954. Law enforcement officials would learn the application of photography for law encforcement including basic printing and processing, surveillance hardware and techniques, cime laboratory techniques, motoin picture and radiography applications.

Kodak Canada Inc.

Reproduced photographs

File contains reproductions of photographs used by corporate communications and also likely by the Kodak Canada Heritage Collection and Museum. Subject matter includes: Plant and facilities at Colborne and King streets; Kodak Heights; factory work; employees; wartime; product images; dental and medical photography; George Eastman; corporate events; and others. Some reproductions annotated.

Kodak Canada Inc.

Communications reference material

Sub-sub-series contains documents used as reference material for Kodak Canada's Corporate Communications department and also potentially by the Kodak Canada Heritage Collection and Museum between approximately 1970 to 2005. Sub-sub-series contains articles photocopied from various publications or printed from websites, including articles published by Kodak--such as articles from Kodak magazine--and articles published externally. Sub-sub-series also includes: mission statements, organizational charts and other strategic documents for both Kodak Canada Inc. and Eastman Kodak Co.; print-outs and photocopies of Kodak Customer Service pamphlets; and reproduced advertisements and photographic images. Because the Corporate Communicatons department was closely associated with the Kodak Heritage Collection and Museum, a similar file of Museum Reference Material was likely also consulted by employees of Corporate Communications.

Kodak Canada Inc.

Reproduced advertisements

File includes photocopies of Kodak advertisements from the late 19th century to the late 20th century. The images were likely used as reference materials by Kodak Canada's communications department or by the Kodak Canada Heritage Collection and Museum.

Kodak Canada Inc.

Records pertaining to television, magazine, and web-based advertisements

File contains records related to the production of television, magazine, and web-based advertisements. Documents include: drafts of advertising copy and dialogue; graphic mock-ups and storyboards; market testing documents; notes and correspondence; and cost invoices. Most records were created by Canadian firm Baker Lovick Advertising between 1975 and 1977, but file also contains advertising copy from J. Walter Thompson of New York and promotional material from Toronto-based firm Rostrum International Inc. soliciting business from Kodak for its digital communications services.

Kodak Canada Inc.

Product catalogues and price lists

Sub-series includes catalogues and price lists for Kodak products from 1902 to 1995, many of which are illustrated. Includes lists and catalogues for still and motion picture cameras and accessories, as well as for Eastman photographic chemicals. Lists and catalogues targeted amateur and professional photographers, as well as Kodak dealers and wholesalers.

Kodak Canada Inc.

Promotional material

Sub-series consists of published promotional pamphlets, brochures, and other materials produced by Eastman Kodak, its subsidiaries, and external companies between 1919 and 2004. Includes promotional materials targeted toward dealers and retailers of Kodak products, amateur and professional photographers, and Kodak's business market. Also contains published materials promoting Kodak as a company, including company histories, biographies of George Eastman, and company profiles.

Kodak Canada Inc.

Promotional material for Kodak dealers

Sub-sub-series consists of promotional materials targeted toward Kodak dealers and retailers from 1922 to ca. 2001. Includes cuts, mats, and complete advertisements offered free of charge to Kodak dealers for use in newspapers, pamphlets; a Kodak TV commercial schedule; and a brochure advertising Kodak e-stores.

Kodak Canada Inc.

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