Bell Features and Publishing Company Limited

Identity area

Type of entity

Corporate body

Authorized form of name

Bell Features and Publishing Company Limited

Parallel form(s) of name

  • Commercial Signs of Canada

Standardized form(s) of name according to other rules

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Description area

Dates of existence


This Toronto based publishing company was founded in 1939 under the name Commercial Signs of Canada by Gene and Cy Bell. They began publishing Canadian comic books in 1941, when the War Measures act limited the importation of luxury goods (including comic books) into the country. These publications were black and white, with full colour on the cover only leading to the term "Canadian Whites" being used to describe Canadian war-era comics. Located on York Street, the company published bi-monthly variety comics with Canadian characters and stories written and illustrated by Canadian authors and artists. Titles included "Active Comics", "Commando Comics", "Dime Comics", "The Funny Comics", "Wow Comics", "Joke Comics", and "Triumph Comics". Commercial Signs changed its name to Bell Features and Publishing Company in 1942, when Adrian Dingle and his Hillborough Studios joined the company, brining with it the Triumph-Adventure comic and the first Canadian female superhero, Nelvana of the Northern Lights. When trade restrictions ended in 1945, and American comic books returned to the Canadian market, the company faced difficult competition and circulation dropped. The company eventually closed in 1953.


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Dates of creation, revision and deletion




Maintenance notes

  • Clipboard

  • Export

  • EAC

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