Professor Clare Chua graduated Summa Cum Laude from McMaster University. She went on to complete her PhD in Operation Management at the University of California. Professor Chua earned an honorable mention in the 1996 Best student dissertation competition organized by The Institute for Operations Research and the Management Sciences (INFORMS). Her areas of research specialization focuses on service quality, consumer choice theory and online auction. Professor Chua was the joint winner of Best Paper for the 5th International Conference on ISO9000 & TQM in 2000. She also won a "Highly Commended Award" from MCB University Press, Literati Club Awards for Excellence in 2001. Professor Chua's recent contributions to research includes conferences papers presented at the 38th and 39th Academy of Marketing Conferences held in Gloucestershire, UK & Dublin, Ireland respectively. She has also presented papers at the recent Australian University Quality Forum Conference, July 2004, Adelaide and the 5th International CINet Conference, September 22-25, 2004, University of Western Sydney. Last year, her joint paper with Professor Peter Luk "Be a Winner Not a Loser: Experimental Evidence of Winner's Curse" was published in the Marketing Review, a peer-reviewed journal. Professor Chua has also co-edited an undergraduate Statistics textbook with Professor Darryl Smith.