Item is a study conducted by Donna Smith and presented to the Industrial Adjustment Services Committee Human Resources Development Canada

Item consists of the book, "AMA Educator's Conference : enhancing knowledge development in marketing, Volume 6," edited by Barbara B. Stern and George M. Zinkhan (Chicago: American Marketing Association, 1995). Contains the chapter, "Postscript to a collaborative effort how can 'West meet East' in distance education?," written by Donna R. Smith.