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Kodak Canada Corporate Archives and Heritage Collection
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[Kodak brand transformation, digital imaging]

Item is an internal brand transformation DVD containing 4 different edits, of differing lengths, of a promotional video detailing the digital photographic products and services offered by Kodak. Also includes a PDF Brand Book about these services and a 35 page Power Point presentation about the changes in photography with a customizable title page. Likely used for sales or marketing presentations.

Eastman Kodak Company

_"A great big smile, sweetheart!" : Right around home, so many snapshots are waiting to be taken

Photographs of young couple lying in the grass, a young girl looking out from a window, and a woman and two children sitting on the edge of something; illustrations of a woman holding a camera, a Verichrome film box and the camera being advertised. Text contains captions for each photograph and consumer information.

The Baker Advertising Agency, Limited

_"Here kitty, kitty, kitty!" : Snapshots you'll treasure are waiting to be taken this week-end

Photographs of a cat sitting on a windowsill, a young child, and a couple sitting on a swing; illustrations of a couple using a camera, a Verichrome film box and the camera being advertised. Text contains captions for each photograph and consumer information.

The Baker Advertising Agency, Limited

_"Here kitty, kitty, kitty!" : Snapshots you'll treasure are waiting to be taken this week-end

Photographs of a cat sitting on a windowsill, a young child, and a couple sitting on a swing; illustrations of a couple using a camera, a Verichrome film box and the camera being advertised. Text contains captions for each photograph and consumer information.

The Baker Advertising Agency, Limited

the Handle

Item is a large sized instant camera in a grey, blue and black plastic housing with a large handle on the left hand side for easy handling. It is an example of one of Kodak's short attempt at instant film, prior to the loss of a patent infringement case with Polaroid in which Kodak was ordered to cease production of any instant film related products.

Canadian Kodak Co., Limited

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