Item 2005.001.06.05.057 - Kodak commercial advertising photographs

Title and statement of responsibility area

Title proper

Kodak commercial advertising photographs

General material designation

  • Graphic material

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Item

Repository

Reference code

2005.001.06.05.057

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Issuing jurisdiction and denomination (philatelic)

Dates of creation area

Date(s)

  • [ca. 1990] (Creation)
    Creator
    Kodak Canada Inc.

Physical description area

Physical description

16 photographs : col. ; 20.32 x 25.4 cm (8 x 10 inches)

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Archival description area

Name of creator

(1900-)

Administrative history

Canadian Kodak Ltd., which became Kodak Canada Inc. in 1979, manufactured photographic films, papers and equipment for over a century in Toronto, Ontario. The company formed the Canadian branch of the successful Eastman Kodak Company, and officially opened its doors in 1900 at 41 Colborne Street under the direction of John G. Palmer. The company expanded and moved to 588 King Street West in 1908, but already plans were underway for an expansive complex to the north of the city. In 1912, Canadian Kodak purchased 25 acres of farmland near Weston Road and Eglinton Avenue to build a major manufacturing facility known as Kodak Heights. By 1925, there were over 900 employees working in seven buildings at Kodak Heights. Over the years, the company earned a reputation for having a cooperative and supportive relationship with its employees, adopting many of the successful practices in place at Eastman Kodak in Rochester, New York. In 1940, an Employee's Building was constructed to accommodate the activities of the flourishing Recreation Club, the Department Mangers' Club, and the Kodak Heights Camera Club. During the 1990s, the rise of digital media began to have a serious impact on manufacturing programs at Kodak facilities around the world, causing the Eastman Kodak Company to reduce its production of traditional print photography by one third globally. The company chose to focus on digital products, which did not require the extensive facilities used in the production of traditional photographic materials. On December 9, 2004, Kodak Canada Ltd. informed its employees that manufacturing operations in traditional film products would cease entirely at Kodak Heights. The company's facility faced the same fate as many of its foreign counterparts in England, Australia and France, being completely abandoned and demolished shortly after closure in 2005. Kodak Canada still maintains a sales and support office in downtown Toronto, while the manufacture of traditional photographic chemistry has returned to Rochester.

Custodial history

Scope and content

Commerical photographs: one still life of a tea set, one advertising a fisher price camera for children - the image is of three children (two boys and a girl) and a note with the photograph reads "Put a camera in the hands of children and sharpen your own view of the world. The Fisher-Price camera was designed for younsters in the five-to-eight-year-old group". Four are head shots of a young man wth a mohawk. Two are of Grey Line red double decker buses with Kodak advertising on the side of the buses. Two are studio shots of Kodak cameras with boxes of Kodak film. One is of men in the middle of a soccer game, this photograph includes a note that reads "Participants in the 1986 Kodak 'Run for the Money' color reporduction contest will be working from this colorful sports action photo in their attempts to accurately reproduce the image for the ninth annual Kodak 'Run for the Money." Other images are still lifes of coloured umbrellas, chalk, and casino lights taken at night. As well as two commercial 'beauty' shots of two women.

Notes area

Physical condition

Good.

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Open. Records are available for consultation without restriction.

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Previous index: F131

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