Marketing

Taxonomy

Code

http://id.loc.gov/authorities/subjects/sh85081333

Scope note(s)

Source note(s)

  • Library of Congress Subject Headings

Display note(s)

Hierarchical terms

Marketing

Equivalent terms

Marketing

  • UF Consumer goods--Marketing
  • UF Domestic marketing
  • UF Retail marketing
  • UF Retail trade--Marketing

Associated terms

Marketing

26 Archival description results for Marketing

26 results directly related Exclude narrower terms

Kodak product packaging

File contains packaging for Kodak photofinishing--including envelopes for mail-order processing and developed negatives--from roughly 1907 to 1997. File also includes product packaging and instructions for Canadian Kodak's Azo developing paper from between 1909 and 1911. Azo is a silver chloride contact printing paper originally produced by Photo Materials Company of Rochester, NY. This latter company was purchased by Kodak in 1898, which then began producing and distributing Azo paper under its own name.

Kodak Canada Inc.

Donna Smith fonds

  • F 619
  • Fonds
  • 1995-1997

Fonds consists of one study and one book containing a chapter authored by Smith.

Smith, Donna

Kodak through its customers' eyes

Item is a booklet published by the Eastman Kodak Corporate Information Department detailing presentations given by company management at the Marketing Education Centre in October 1972. The presentations outline different market divisions of the company, including: Radiography, Potion Picture and Education, Business Systems, Consumer, Professional Commercial and Industrial, and Research and Developement

Eastman Kodak Company

DX film news releases

File contains 2 news releases and images depicting Kodak's new Digital Index (DX) film product. This was an ANSI and 13A standard that provided codes for 35mm film cartridges and film edge printing that allowed automatic cameras and photo-printing machines to determine the speed of the film and the number of exposures.

Eastman Kodak Company

Professional photography division product information

File contains product information on products from Kodak's professional products line including the Photo CD, scanners, and printers along with a brochure with work from creative professionals using Kodak digital imaging products. Also included is an introductory letter signed by Raymond H. DeMoullin, the director of the Professional Photography Division.

Eastman Kodak Company

Photokina 1982 news releases

File contains press releases and sample photographs featuring a number of Kodak products, including Ektachrome papers and chemicals, new motion picture and audiovisual products Disc cameras, video display technology, high-speed colour film, Vericolor III, and the Ektaflex processor, as well as information and photographs of logos related to a new marketing program. These releases were all issued at the 1982 Photokina trade show, in Cologne German, October, 1982.

Kodak Canada Inc.

Dealer evaluaiton

File contains documents related to a dealer performance analysis program and tool for use by Kodak marketing and salespeople.

Eastman Kodak Company

Motion Picture and Audiovisual (M.P.A.V.) Marketing Plans

File contains marketing plans, quarterly reviews, meeting notes, and documentation for a variety of products including Instagraphic products, motion picture and audiovisual (M.P.A.V.) 0products, professional photography markets, electronic products, large-screen imaging products, photojournalism, and education.

Kodak Canada Inc.