Item 2018. - Polaroid Pronto! Camera

Title and statement of responsibility area

Title proper

Polaroid Pronto! Camera

General material designation

  • Object

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Statement of scale (cartographic)

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Issuing jurisdiction and denomination (philatelic)

Dates of creation area


  • 1976-1977 (Manufacturing)
    Polaroid Corporation
    United States

Physical description area

Physical description

1 piece of photographic equipment : camera ; approx 9 x 10.5 x 13.5 cm

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Custodial history

Scope and content

Item is a Polaroid instant camera with a plastic body and neck strap, that originally retailed for $66 and now usually sells for around $10. Camera also comes with an ACME-Lite Model 131 electronic flash. It was another attempt by Polaroid to make their cameras more affordable for the masses and is the first non-folding SX70. Features of the Pronto! include: an electronic shutter and automatic exposure, a three-element, 116 mm f/9.4 plastic lens, and the option to add a flashbar for indoor photos. This model relies heavily on guessing for focusing as users are required to turn the ring around the lens to set the distance from the subject. Serial number is ANG502BA.

Notes area

Physical condition

Good condition

Immediate source of acquisition

The collection was donated to the Ryerson University Library and Archives by Ken Van Velzer in 2018


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Open. Records are available for consultation without restriction

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Script of description


Polaroid Pronto! and Polaroid Pronto Sonar OneStep. Retrieved from; Polaroid: Pronto (non-folding). Retrieved from; SX-70 Cameras. Retrieved from

Accession area