Title and statement of responsibility area
Title proper
Polaroid Swinger II Camera
General material designation
- Object
Parallel title
Other title information
Title statements of responsibility
Title notes
Level of description
Item
Repository
Reference code
2018.10.01.03.02
Edition area
Edition statement
Edition statement of responsibility
Class of material specific details area
Statement of scale (cartographic)
Statement of projection (cartographic)
Statement of coordinates (cartographic)
Statement of scale (architectural)
Issuing jurisdiction and denomination (philatelic)
Dates of creation area
Date(s)
-
1965-1970 (Manufacturing)
- Manufacturer
- Polaroid Corporation
- Place
- United States
Physical description area
Physical description
1 piece of photographic equipment : camera ; approx 12 x 14.5 x 12 cm
Publisher's series area
Title proper of publisher's series
Parallel titles of publisher's series
Other title information of publisher's series
Statement of responsibility relating to publisher's series
Numbering within publisher's series
Note on publisher's series
Archival description area
Custodial history
Scope and content
Item is a Swinger instant camera with wrist strap. The camera got its name from the swinging motion it made when users slipped the strap over their wrists and walked with them. Unlike Polaroid`s earlier, more expensive instant cameras, which conveyed the message that they were not toys, the Swinger originally retailed for $19.95 and attempted to draw the affluent children of baby boomers. It was also easy to use, with the word YES
appearing in the viewfinder when the exposure was correct. In the first two years on the market, approximately five million were sold, but they were rarely used for more than two rolls of film. They are now commonly displayed as an example of Pop Art. Serial number is KB9451A.
Notes area
Physical condition
Good condition
Immediate source of acquisition
The collection was donated to the Ryerson University Library and Archives by Ken Van Velzer in 2018.
Arrangement
Language of material
Script of material
Location of originals
Availability of other formats
Restrictions on access
Open. Records are available for consultation without restriction.
Terms governing use, reproduction, and publication
Finding aids
Associated materials
Accruals
General note
Link to video ad: https://www.youtube.com/watch?v=ZvVSE_qmHpM
Link to video ad: https://www.youtube.com/watch?v=h7k2uwJmwxo
Alternative identifier(s)
Standard number area
Standard number
Access points
Subject access points
Place access points
Name access points
Genre access points
Control area
Description record identifier
Institution identifier
Rules or conventions
Status
Level of detail
Dates of creation, revision and deletion
Language of description
Script of description
Sources
50 years ago, the Polaroid Swinger found instant fame. Retrieved from http://www.betaboston.com/news/2015/07/14/fifty-years-ago-the-polaroid-swinger-found-instant-fame/.; Beschloss, Michael (2015). The Polaroid Swinger: Changing the Market in an Instant. Retrieved from https://www.nytimes.com/2015/07/05/upshot/the-polaroid-swinger-changing-the-market-in-an-instant.html.