Item 2018.09.02.081 - Tru-Vue viewer (Tru-Vue company)

Title and statement of responsibility area

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Tru-Vue viewer (Tru-Vue company)

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  • Object

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Statement of scale (cartographic)

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Issuing jurisdiction and denomination (philatelic)

Dates of creation area


  • [ca. 1957] (Creation)
    Tru-Vue Company

Physical description area

Physical description

1 piece of photographic viewing equipment : view master ; 8 x 7 x 13 cm

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Name of creator

([between 1931 and ca.1960])

Biographical history

Tru-Vue Inc. was founded in 1931. Tru-Vue was most popular between 1930 and 1940. Original viewers used 35 mm acetate filmstrips with 12 stereoviews. Film strips would be placed through the left side of the viewer and slowly pulled across using a lever. In 1950, Tru-Vue introduced colour films to compete with Sawyer's View-Master. In 1952 Sawyer's View-Master acquired the Tru-Vue Company. The company change switched the traditional film strip to stereocards with 7 images that would be inserted into the top of the viewer and pulled down.

Custodial history

Scope and content

Item is a plastic viewer built with a red push down handle. The handle is designed to rotate three-dimensional transparency images specifically manufactured by Tru-Vue Company. The original images come on cards which can be inserted through the slot between the lenses of the viewer. Item comes with square plastic windows to illuminate backs of transparencies on view.

Notes area

Physical condition

good condition

Immediate source of acquisition

Collected by the late Dr. Martin J. Bass and Gail Silverman Bass and donated to the Ryerson University Library and Archives by Gail Bass in 2018


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Open. Records are available for consultation without restriction

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