Advertising

Taxonomy

Code

300054347

Scope note(s)

  • Public presentation of or calling attention to a product, service, event, or idea, that is openly paid for by an identified entity. Media for advertising include print and online publications, posters, television, and other media.

Source note(s)

  • Getty Art & Architecture Thesaurus

Display note(s)

Hierarchical terms

Advertising

Equivalent terms

Advertising

Associated terms

Advertising

210 Archival description results for Advertising

Only results directly related

Kodak Canada Corporate Archives and Heritage Collection

  • SC 2005.001
  • Fonds
  • 1895-2006

The Kodak Canada collection contains records and artifacts from the Kodak Heights manufacturing facility in Toronto, as well as the historical collection belonging to the Kodak Heritage Collection Museum. The collection consists of photographs, negatives, advertising records, magazines, pamphlets, daily record books, recipe books, cameras and other photographic equipment produced by Kodak Canada Inc., or other Kodak plants around the world. The collection includes a small selection of financial records, blueprints for Kodak facilities in Canada, and other corporate ephemera, as well as photographs of events, buildings and individual employees that illustrate the social life of the company.

Kodak Canada Inc.

Kodak gifts say open me first!

Item consists of a portrait format poster that reads "Kodak Gifts Say / Open me first! / When you open your Kodak camera outfit first, you can save all the fun of Christmas-and the years to come-in pictures" Beneath the text are images, prices, and brief descriptions of the Brownie Starflash Outfit camera, the Brownie Hawkeye Flash Outfit camera, the Kodak Pony IV Camera Outfit, and the Brownie Movie Camera Kit.

Kodak Canada Inc.

Look what Kodacolor Film can do for your snapshots!

Item consists of a portrait board poster featuring a large colour image of a photograph of a landscape of birch trees and a lake, which is continued with a black and white contour drawing. Beside the image reads "Look at what Kodacolor Film can do for your snapshots!", beneath the image is another image of a yellow box of Kodacolor film beside a Brownie Hawkeye camera, and text that reads "With Kodacolor Film you can take beautiful color snapshots like this with your camera".

Kodak Canada Inc.

"Pictures taken with Kodaks" (wooden folding advertisement)

Item consists of a standing, yellow painted wooden, 4-section frame containing 16 photographs taken with Kodak cameras and printed on Kodak papers. Each image lists the camera that was used to take the photograph, along with the name of the paper it was printed on. Cameras include Baby Brownie, Six-20 Duo, Six-20 Junior, Six-16 Kodak, the Retina, and the Jiffy Kodak VP.

Objects series

Series contains objects donated from Kodak Canada Inc. including plaques highlighting Kodak's community initiatives and corporate status, promotional items such as clothing, flags, keychains, pins, toys, badges, and medals provided to honor excellence within the Kodak company, and objects referencing Kodak's Olympic involvement.

Kodak Canada Inc.

Kodak Canada Ad Ledger, 1962

Ledger book of advertisements (clippings and proof sheets) preserved by Kodak Canada representing advertisements for the Consumer, Professional, Medical and Dealer markets.

Advertising campaigns subject index: Consumer, Newspapers, Photo Press, Photo Trade, Drug Trade, Professional and Commercial, Salon Catalogues and Misc., Premium, Verifax, Audio Visual, Kodagraph, Industrial X-Ray, TV Film, Graphic Arts, Medical and Dental, Ektalith, Industrial.

Kodak Canada Ad Ledger, 1968-1970

Ledger book of advertisements (clippings and proof sheets) preserved by Kodak Canada representing advertisements for the Consumer, Professional, Medical and Dealer markets.

Advertising campaigns subject index: [1969] Consumer, Photo Press, Photo Trade, Drug Trade, Salon Catalogues and Misc., Aero-Neg, Audio Visual, Dental X-Ray, Drawing Reproduction, Graphic Arts, Industrial X-Ray, Instrumentation, Medical X-Ray, Professional, TV & MP, Medical and Dental, Ektalith, Tape. [1970] Consumer, Drug Trade, Salon Catalogues and Misc., Aerial, Graphic Arts, Motion Pic and Ed., Radiography, Spec. Prod.

Kodak Canada Ad Ledger, 1977-1978

Ledger book of advertisements (clippings and proof sheets) preserved by Kodak Canada representing advertisements for the Consumer, Professional, Medical and Dealer markets.

Advertising campaigns subject index: Consumer, Professional, Education, Business Systems, Copy Products, Graphic Markets, Radiography, Motion Picture, Audio-Visual.

Kodak Canada Ad Ledger, 1981-1984

Ledger book of advertisements (clippings and proof sheets) preserved by Kodak Canada representing advertisements for the Consumer, Professional, Medical and Dealer markets.

Advertising campaigns subject index: Motion Picture, Audio Visual, Health Sciences, Graphics Markets, Business Systems (MIT), Copy Products.

Kodak Canada Ad Ledger, 1985

Ledger book of advertisements (clippings and proof sheets) preserved by Kodak Canada representing advertisements for the Consumer, Professional, Medical and Dealer markets.

Advertising campaigns subject index: Consumer markets, Equipment, Film, Video, Premium markets, Professional markets, Photo finishing markets, Eastman professional.

Kodak Canada Ad Ledger, 1913-1921

Item is a ledger containing newspaper clippings from 1913 to 1921 pertaining to a variety of aspects of Kodak's operations. Despite its content, the item appears to have been compiled by Kodak as its first "advertising ledger." These ledgers, containing clippings and proofs of Kodak's advertising of a variety of products, likely evolved in content and format from this first ledger.

Kodak Canada Inc.

Advertising proofs binder

Item contains advertising proofs created for Kodak Canada Ltd., by The Baker Advertising Agency Ltd. in 1927, as well as a list of newspapers advertisements where the ads were published, and select rotogravure newspaper clippings of sections containing the Kodak advertisements. Most of the advertisements relate to the Cine-Kodak Amateur film camera, which had recently been introduced in 1923.

Kodak Canada Inc.

Reproduced advertisements

File includes photocopies of Kodak advertisements from the late 19th century to the late 20th century. The images were likely used as reference materials by Kodak Canada's communications department or by the Kodak Canada Heritage Collection and Museum.

Kodak Canada Inc.

Product catalogues and price lists

Sub-series includes catalogues and price lists for Kodak products from 1902 to 1995, many of which are illustrated. Includes lists and catalogues for still and motion picture cameras and accessories, as well as for Eastman photographic chemicals. Lists and catalogues targeted amateur and professional photographers, as well as Kodak dealers and wholesalers.

Kodak Canada Inc.

Kodak copier and duplicator brochures / Eastman Kodak Company

File consists of 6 colour illustrated brochures featuring Kodak photocopying machines and duplicators for the business market. Products include: Kodak 1570 and 1575 copier-duplicators; Kodak Color-Edge 1550 copier; Kodak Color-Edge 1525 copier; Kodak 2110 and 2120 duplicators; Kodak 2085 copier-duplicator; and Koda Ektaprint 95 copier.

Kodak Canada Inc.

Kodak promotional shots of sailboats, cyclers, golfers

File contains promotional colour photographs of sporting activities. Eight prints are duplicate prints of a saiil boat, with the caption "This colorful photo of catamarans in full sail is now on view as the latest Kodarama...This print was made on new Kodak Ektacolor 2001 paper." inserted with each image. Similarly, there are four prints of a man golfing mid-swing, five prints of a group of cyclers approaching the camera head-on, and a single print of a group of men wearing Kodak hockey jerseys posed for a group portrait on an ice rink.

Kodak Canada Inc.

Gallery and Research Centre post cards

The oversized post cards are artist renderings of the completed renovations of the Image Arts Building and advertise the future opening of the new gallery and research centre, anticipated to open on September 29, 2012. Before the opening took place, the gallery's name was changed to the Ryerson Image Centre (RIC).

Motherhood advertisement

Print is captioned "Motherhood." It depicts a woman in a white fur-trimmed robe holding an infant in a white blanket. On verso, the work is identified as a Glaxo Baby Book advertisement. The envelope is addressed, Canadian-stamped, and cancelled.

H. F. Ritchie & Co. Ltd.

Kodak window displays, Christmas 1965

File contains colour negatives featuring images of Kodak products piled as Christmas presents, such as the Instamatic M4 and the complete Super 8 home movie oufit, beneath a 'Season's Greetings' picture with hand drawn signs that have slogans like 'open me first' or 'gift idea'. One image features flash cubes hung like snow flakes. For colour prints see 2005.001.06.05.050.

Kodak Canada Inc.

Kodak timer

Black & clear acrylic block with a sand timer, a yellow and red Kodak insignia and a small gold telephone suspended in the acrylic.

Kodak Canada Inc.

Kodak Advertising Materials

Series includes heavy leather post-bound ledgers containing proof sheets of advertisements and finished prints clipped from magazines and newspapers. The ads describe products intended for the Consumer, Professional, Medical, Dealer and other specialized markets and were collected by employees of the Communications Department.

The series also includes loose Kodak advertising proofs from 1927 assembled in a two-ring binder.

Advertising ledgers

Series includes heavy leather post-bound ledgers containing proof sheets of advertisements and finished prints clipped from magazines and newspapers. The ads describe products intended for the Consumer, Professional, Medical, Dealer and other specialized markets and were collected by employees of the Communications Department.

Kodak Canada Ad Ledger, 1958

Ledger book of advertisements (clippings and proof sheets) preserved by Kodak Canada representing advertisements for the Consumer, Professional, Medical and Dealer markets.

Advertising campaigns subject index: Consumer, Newspapers, Photo Press, Photo Trade, Drug Trade, Professional and Commercial, Salon Catalogues and Misc., Verifax, Recordak Campaign, Audio Visual, General Industry, Kodagraph, Industrial X-Ray, TV Film, Graphic Arts, Medical and Dental.

Kodak Fling 35 promotional images

File contains a variety of promotional images, including beauty portraits, city landscapes, desert landscapes, Kodak cameras, sand dune shorelines, and goats. Many include captions, such as a print of a group of girls at a picnic table "If you receive an invitation to an outdoor gathering you cannot attend, you might send a Kodak Fling 35 camera in your place. Other attendees can use the camera-film combination easily to capture some of the merriment in pictures."

Kodak Canada Inc.

Promotional material for Kodak dealers

Sub-sub-series consists of promotional materials targeted toward Kodak dealers and retailers from 1922 to ca. 2001. Includes cuts, mats, and complete advertisements offered free of charge to Kodak dealers for use in newspapers, pamphlets; a Kodak TV commercial schedule; and a brochure advertising Kodak e-stores.

Kodak Canada Inc.

Kodak Vision and Primetime film brochures / Eastman Kodak Company

File includes brochures for Kodak films directed toward the professional market. Films promoted include: Kodak Vision 500T Color Negative Film 5279 / 7279; Kodak Primetime 640T Teleproduction Film / 7620; Kodak Vision 200T Color Negative Film 5274 / 7274; and Kodak Vision Premier Color Print Film / 2393.

Kodak Canada Inc.

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