1990: with the disbandment of the Learning Resources Centre on July 1, the Media Centre reported to the Vice-President Finance and Administration. On August 1, the Media Centre joined the Department of Development, Alumni and Community Relations. John Kentner, Manager of the Centre, reported to Ian Marlatt, Director, Creative Services.
In early 1996, with a realignment of responsibilities in the Development, Alumni and Community Relations area, the graphic and photography functions of the Media Centre were formally consolidated within the Community Relations unit, whereas the remaining audio-visual equipment functions were integrated into Computing and Communications Services (CCS). In December of 1996, the Development, Alumni and Community Relations Department changed its name to the University Advancement Office. Plans were underway to change the name of the Media Centre to Presentation Technology and to renovate and reorganize the physical area currently occupied by the Media Centre in the basement of the Learning Resources Centre.

CCS renamed the Media Centre to Media Services and transferred staff members the newly formed DMP (c.1996). The Digital Media Projects Office began as a joint initiative between Rogers Communication Centre (RCC) and Computing and Communications Services (CCS) to promote digital media usage to faculty for use in classroom teaching. It was originally located within the RCC. Around 2000, the RCC withdrew from the joint DMP initiative and CCS became the sole supporter. At this point, the DMP was moved from the RCC to it's current location in CCS within the Library Building.