Item is a handheld red plastic View-Master. The 3D viewer includes one a reel of 7 diametrical, 16 mm colour transparencies depicting promotional themed images of famous popular culture and cartoon characters. Reels for View-Master were sold through Tycho Industries, Inc. Reels were manufactured by Tycho Industries Inc. in Portland, Oregon, USA. Whereas, the View-Master was manufactured in New Jersey, USA. The yellow lever on the side of the viewer will rotate the reel one frame at a time once pressed. First, reels are inserted through the top of the viewer. Next, user would look through binocular eye holes to see a three dimensional image. View-Master can be used with ambient light or by bulb. Bulb is powered by 2 ‘AA’ batteries that are fit into a compartment beneath the viewer. A yellow push down button on the front of the viewer controls bulb. Written on object : View-Master Lighted 3D