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Kodak Canada Inc.
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Corporate communications, public relations, and marketing records

Sub-series contains records related to the production of internal and external corporate communications, public relations activities, and marketing between approximately 1900 and 2005. Kodak Canada's Communications department changed its name to Corporate Communications between 1982 and 1986, then changed it again to Corporate communications and Public Affairs in 1988. Records include notes, correspondence, advertising mock-ups and clippings, press releases and press kits, communications-related invoices, drafts of press releases, articles, and advertising copy, and other ephemera. Records pertain to the creation of advertising and publicity, event planning, community engagement, and corporate sponsorship. There was significant crossover between the activities and personnel of the Corporate Communications and Public Affairs department and those of the Kodak Heritage Collection and Museum, particularly surrounding Kodak Canada's centennial celebrations in 1999.

Kodak Canada Inc.

Records pertaining to television, magazine, and web-based advertisements

File contains records related to the production of television, magazine, and web-based advertisements. Documents include: drafts of advertising copy and dialogue; graphic mock-ups and storyboards; market testing documents; notes and correspondence; and cost invoices. Most records were created by Canadian firm Baker Lovick Advertising between 1975 and 1977, but file also contains advertising copy from J. Walter Thompson of New York and promotional material from Toronto-based firm Rostrum International Inc. soliciting business from Kodak for its digital communications services.

Kodak Canada Inc.

Kodak press releases and press kits / Kodak Canada Inc.

File contains press releases and press kits prepared by Kodak Canada's communications department and by external public relations firm, Fleishman Hillard, between 1982 and 2004. Press releases pertain to Kodak products and provide tips on various forms of photography and subject matter, as well as document events in Kodak Canada's corporate history, including the closing of its manufacturing operations in Canada. Kodak Canada's Communications department changed its name to Corporate Communications between 1982 and 1986, then changed it again to Corporate communications and Public Affairs in 1988. Between 1999 and 2004, the company began to enlist the services of public relations and marketing firm Fleishman Hillard.

Kodak Canada Inc.

Communications reference material

Sub-sub-series contains documents used as reference material for Kodak Canada's Corporate Communications department and also potentially by the Kodak Canada Heritage Collection and Museum between approximately 1970 to 2005. Sub-sub-series contains articles photocopied from various publications or printed from websites, including articles published by Kodak--such as articles from Kodak magazine--and articles published externally. Sub-sub-series also includes: mission statements, organizational charts and other strategic documents for both Kodak Canada Inc. and Eastman Kodak Co.; print-outs and photocopies of Kodak Customer Service pamphlets; and reproduced advertisements and photographic images. Because the Corporate Communicatons department was closely associated with the Kodak Heritage Collection and Museum, a similar file of Museum Reference Material was likely also consulted by employees of Corporate Communications.

Kodak Canada Inc.

Reproduced photographs

File contains reproductions of photographs used by corporate communications and also likely by the Kodak Canada Heritage Collection and Museum. Subject matter includes: Plant and facilities at Colborne and King streets; Kodak Heights; factory work; employees; wartime; product images; dental and medical photography; George Eastman; corporate events; and others. Some reproductions annotated.

Kodak Canada Inc.

Kodak window displays, Christmas 1966

File contains black and white negatives featuring images of Kodak products piled as Christmas presents, such as the Instamatic M4 and the complete Super 8 home movie oufit, beneath a 'Season's Greetings' picture with hand drawn signs that have slogans like 'open me first' or 'gift idea'. For prints see 2005.001.06.03.348.

Kodak Canada Inc.

Black and white prints

Contains ca. 7500 b&w prints from the Kodak Canada Corporate Archives spanning the history of the company from 1900-2005. Highlights include early images of the Kodak Heights facilities, including construction of the first buildings ca. 1915. These prints also correspond to the series of Kodak Heights Albums that document the development of the property. Other images document the various industrial activities related to the production of photographic materials, cameras and moving images at Kodak Canada. Oversize prints include reproductions of portraits of George Eastman as well as images of his life and various leisurely activities.

Prints are organized by the order created when processed in 2005. This arrangement was loosely based on the Kodak Canada's original organization of the files in their archives index. Files of prints organized by the Kodak Canada Archives Index associated with the collection have been kept together, with the individual file numbers and index titles referenced in the Notes field of each record.

Kodak Canada Inc.

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