Title and statement of responsibility area
Title proper
Unit 4: Newspaper Advertising
General material designation
- Textual record
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Level of description
File
Repository
Reference code
RG 58.01.08
Edition area
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Statement of scale (cartographic)
Statement of projection (cartographic)
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Statement of scale (architectural)
Issuing jurisdiction and denomination (philatelic)
Dates of creation area
Date(s)
-
1939-1945 (Creation)
- Creator
- International Typographical Union
Physical description area
Physical description
10 booklets
Publisher's series area
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Scope and content
File contains Unit 4 in the newspaper series. Booklets include:
Lesson 1: What the adman should know about advertising
Lesson 2: How to design newspaper ads
Lesson 3: How to write and set effective ad heads
Lesson 4: How to be a copywriter
Lesson 5: Newspaper adroom practice and procedure
Lesson 6: How to mark ad copy
Lesson 7: What the printer should know about engravings
Lesson 8: How to put punch into ads
Lesson 9: How to make newspaper layouts
Lesson 10: How to make advanced newspaper layouts
Notes area
Physical condition
In fair condition.
Immediate source of acquisition
Arrangement
Language of material
- English
Script of material
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Open. Records are available for consultation without restriction.
Terms governing use, reproduction, and publication
No restrictions on reproduction.
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Permisson of the copyright holder must be obtained prior to reproduction.