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Kodak Canada Inc. Advertising
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Reproduced photographs

File contains reproductions of photographs used by corporate communications and also likely by the Kodak Canada Heritage Collection and Museum. Subject matter includes: Plant and facilities at Colborne and King streets; Kodak Heights; factory work; employees; wartime; product images; dental and medical photography; George Eastman; corporate events; and others. Some reproductions annotated.

Kodak Canada Inc.

Reproduced advertisements

File includes photocopies of Kodak advertisements from the late 19th century to the late 20th century. The images were likely used as reference materials by Kodak Canada's communications department or by the Kodak Canada Heritage Collection and Museum.

Kodak Canada Inc.

Communications reference material

Sub-sub-series contains documents used as reference material for Kodak Canada's Corporate Communications department and also potentially by the Kodak Canada Heritage Collection and Museum between approximately 1970 to 2005. Sub-sub-series contains articles photocopied from various publications or printed from websites, including articles published by Kodak--such as articles from Kodak magazine--and articles published externally. Sub-sub-series also includes: mission statements, organizational charts and other strategic documents for both Kodak Canada Inc. and Eastman Kodak Co.; print-outs and photocopies of Kodak Customer Service pamphlets; and reproduced advertisements and photographic images. Because the Corporate Communicatons department was closely associated with the Kodak Heritage Collection and Museum, a similar file of Museum Reference Material was likely also consulted by employees of Corporate Communications.

Kodak Canada Inc.

Publications containing Kodak advertising or publicity

File includes miscellaneous publications--including magazines, newsletters, and periodicals--containing Kodak advertising or other forms of Kodak publicity. Publications include:

-Chatelaine (Dec. 1933) (Advertisement missing)
-Canadian Photography (Dec. 1952)
-Focus (Feb., 1953)
-OSP Pho-topics (Apr. 1954)
-Popular Photography (Sept. 1956)
-Business Week (June 20, 1977)
-Forbes (September 3 1979)
-Tooton's Photography News (Sept./Oct. 1988)
-Photo Metro (Mar. 1989)
-Time Magazine (Fall 1989)
-The Canadian Shopper (Feb. 1997)
-Photography in New York (Mar./Apr. 1998)
-Playback (January 11, 1999)
-Today's Parent (Oct. 1999)
-Marketing Magazine (Dec. 1999)
-Report on Business (Dec. 2003)

Kodak Canada Inc.

Records pertaining to television, magazine, and web-based advertisements

File contains records related to the production of television, magazine, and web-based advertisements. Documents include: drafts of advertising copy and dialogue; graphic mock-ups and storyboards; market testing documents; notes and correspondence; and cost invoices. Most records were created by Canadian firm Baker Lovick Advertising between 1975 and 1977, but file also contains advertising copy from J. Walter Thompson of New York and promotional material from Toronto-based firm Rostrum International Inc. soliciting business from Kodak for its digital communications services.

Kodak Canada Inc.

Corporate communications, public relations, and marketing records

Sub-series contains records related to the production of internal and external corporate communications, public relations activities, and marketing between approximately 1900 and 2005. Kodak Canada's Communications department changed its name to Corporate Communications between 1982 and 1986, then changed it again to Corporate communications and Public Affairs in 1988. Records include notes, correspondence, advertising mock-ups and clippings, press releases and press kits, communications-related invoices, drafts of press releases, articles, and advertising copy, and other ephemera. Records pertain to the creation of advertising and publicity, event planning, community engagement, and corporate sponsorship. There was significant crossover between the activities and personnel of the Corporate Communications and Public Affairs department and those of the Kodak Heritage Collection and Museum, particularly surrounding Kodak Canada's centennial celebrations in 1999.

Kodak Canada Inc.

Kodak copier and duplicator brochures / Eastman Kodak Company

File consists of 6 colour illustrated brochures featuring Kodak photocopying machines and duplicators for the business market. Products include: Kodak 1570 and 1575 copier-duplicators; Kodak Color-Edge 1550 copier; Kodak Color-Edge 1525 copier; Kodak 2110 and 2120 duplicators; Kodak 2085 copier-duplicator; and Koda Ektaprint 95 copier.

Kodak Canada Inc.

Kodak Vision and Primetime film brochures / Eastman Kodak Company

File includes brochures for Kodak films directed toward the professional market. Films promoted include: Kodak Vision 500T Color Negative Film 5279 / 7279; Kodak Primetime 640T Teleproduction Film / 7620; Kodak Vision 200T Color Negative Film 5274 / 7274; and Kodak Vision Premier Color Print Film / 2393.

Kodak Canada Inc.

Promotional material for Kodak dealers

Sub-sub-series consists of promotional materials targeted toward Kodak dealers and retailers from 1922 to ca. 2001. Includes cuts, mats, and complete advertisements offered free of charge to Kodak dealers for use in newspapers, pamphlets; a Kodak TV commercial schedule; and a brochure advertising Kodak e-stores.

Kodak Canada Inc.

Promotional material

Sub-series consists of published promotional pamphlets, brochures, and other materials produced by Eastman Kodak, its subsidiaries, and external companies between 1919 and 2004. Includes promotional materials targeted toward dealers and retailers of Kodak products, amateur and professional photographers, and Kodak's business market. Also contains published materials promoting Kodak as a company, including company histories, biographies of George Eastman, and company profiles.

Kodak Canada Inc.

Product catalogues and price lists

Sub-series includes catalogues and price lists for Kodak products from 1902 to 1995, many of which are illustrated. Includes lists and catalogues for still and motion picture cameras and accessories, as well as for Eastman photographic chemicals. Lists and catalogues targeted amateur and professional photographers, as well as Kodak dealers and wholesalers.

Kodak Canada Inc.

Kodak promotional panoramic mountain view

File contains a panoramic mountain view. Enclosed with the print is a caption that reads: "A panoramic vista snapped with the new Kodak Stretch 35 camera. A great travelling companion!" The Stretch 35 was a 35 mm single-use camera loaded with 12 frames of Kodacolor Gold 200. It was manufactured during 1989.

Kodak Canada Inc.

Kodak commercial advertising photographs

Commerical photographs: one still life of a tea set, one advertising a fisher price camera for children - the image is of three children (two boys and a girl) and a note with the photograph reads "Put a camera in the hands of children and sharpen your own view of the world. The Fisher-Price camera was designed for younsters in the five-to-eight-year-old group". Four are head shots of a young man wth a mohawk. Two are of Grey Line red double decker buses with Kodak advertising on the side of the buses. Two are studio shots of Kodak cameras with boxes of Kodak film. One is of men in the middle of a soccer game, this photograph includes a note that reads "Participants in the 1986 Kodak 'Run for the Money' color reporduction contest will be working from this colorful sports action photo in their attempts to accurately reproduce the image for the ninth annual Kodak 'Run for the Money." Other images are still lifes of coloured umbrellas, chalk, and casino lights taken at night. As well as two commercial 'beauty' shots of two women.

Kodak Canada Inc.

Canada's 125th Anniversary at Building #5 and Kodak PhotoCD

File contains two identical photographs featuring an image of a group of employees standing with a Canada flag outside in the parking lot of Building #5. A flag in the foreground indicates the 125th Anniversary of the Confederation of Canada. The third photograph features an image of the Kodak PhotoCD compact disc with PhotoCD Player and remote, likely taken for advertising purposes.

Kodak Canada Inc.

Woman lounging in Kodak swimsuit

Item is a colour photograph featuring a verticle image of a woman lounging on a Kodak-yellow beach chair wearing a swimsuit of characteristic Kodak-yellow, -red, blue, and -grey. She also has a paur of Kodak-yellow sunglasses hanging from her neckline. Likely from an advterising shoot.

Kodak Canada Inc.

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